年末消費(fèi)類展火熱鵬城 展會(huì)趨向品牌化

【好展會(huì)網(wǎng)】 近年來，隨著深圳會(huì)展業(yè)的飛速發(fā)展，一如購物展、觀賞展、留學(xué)展、小型車展、房展、家電展等，它們以服務(wù)消費(fèi)者為主，并帶有現(xiàn)場(chǎng)銷售性質(zhì)的“新型展會(huì)”逐漸滲透進(jìn)會(huì)展產(chǎn)業(yè)并在深圳立穩(wěn)腳跟。 <br> <br>　　記者了解到，以“休閑購物體驗(yàn)”為賣點(diǎn)的2009第三屆深圳“時(shí)尚冬季”購物展（節(jié)）將于12月5日-13日在深圳會(huì)展中心盛大開幕，數(shù)十萬種參展商品將把這個(gè)不太冷的冬季繼續(xù)“加熱”。深圳的“購物展”作為專門面對(duì)消費(fèi)者的大型購物活動(dòng)，由于主題鮮明、貼近大眾，因而備受歡迎。 <br> <br>　　業(yè)內(nèi)人士表示，在國家拉動(dòng)內(nèi)需政策引導(dǎo)下，作為一種直接為消費(fèi)者服務(wù)的新型展會(huì)，消費(fèi)類展已經(jīng)逐漸成熟起來。 <br> <br>　　消費(fèi)類展會(huì)特點(diǎn)：實(shí)惠、時(shí)尚、實(shí)用 <br> <br>　　北京的果脯、天津的麻花、內(nèi)蒙的馬奶酒、四川的臘肉、蘇杭的絲綢、香港的皮草、新疆的葡萄干、吉林的補(bǔ)品……令人眼花繚亂，“2009第三屆深圳‘時(shí)尚冬季’購物節(jié)”將再現(xiàn)這一熱鬧景觀，祖籍五湖四海的深圳人不用四處奔波就可將全國各地特產(chǎn)盡收囊中。 <br> <br>　　據(jù)組委會(huì)介紹，在金融風(fēng)暴之下，本屆“時(shí)尚冬季”逆勢(shì)上揚(yáng)，600余個(gè)展位仍供不應(yīng)求，云集了來自全國各地的百余家企業(yè)的數(shù)十萬種商品參展。組委會(huì)秘書長(zhǎng)楊文標(biāo)介紹，“購物節(jié)本身的一大特點(diǎn)就是價(jià)格優(yōu)勢(shì)，組委會(huì)經(jīng)過精心策劃，既保證了參展商品的時(shí)尚性和產(chǎn)品質(zhì)量，又發(fā)揮了展品最大的價(jià)格優(yōu)勢(shì)，使活動(dòng)現(xiàn)場(chǎng)部分商品的價(jià)格低于市場(chǎng)價(jià)格的50％左右，讓消費(fèi)者得到最大的實(shí)惠”。 <br> <br>　　據(jù)悉，在本屆展會(huì)上，組委會(huì)將嚴(yán)格控制參展商品質(zhì)量，吸引了眾多品牌企業(yè)到場(chǎng)，力求為消費(fèi)者提供一個(gè)安心放心的購物平臺(tái)。經(jīng)過3年培育，“時(shí)尚冬季”購物節(jié)儼然成為深圳以及周邊地區(qū)市民年末休閑、購物的新亮點(diǎn)。 <br> <br>　　辦成深圳人的購物節(jié) <br> <br>　　新春將至，以年末市場(chǎng)為重點(diǎn)的“時(shí)尚冬季”購物展不但以種類繁多的產(chǎn)品吸引消費(fèi)者，還為廣大觀展人員準(zhǔn)備了十分豐富多樣的活動(dòng)項(xiàng)目，傳遞出以快樂購物為本的“時(shí)尚冬季”購物理念、文化內(nèi)涵。 <br> <br>　　據(jù)悉，臺(tái)灣風(fēng)尚的街舞秀、濃郁民族風(fēng)情的舞獅表演、時(shí)尚元素匯聚的服裝秀、誘惑味蕾的特色美食品鑒會(huì)、“家有好主婦”主婦理財(cái)講座……在消費(fèi)享受購物樂趣同時(shí)，感受到輕松快樂的購物氛圍。此外，對(duì)于本次“時(shí)尚冬季”購物節(jié)，組委會(huì)還進(jìn)行了大范圍、深力度的宣傳推廣。除了邀請(qǐng)各主流媒體進(jìn)行合作式的聯(lián)合宣傳報(bào)道，還在戶外廣告、展會(huì)宣傳上下工夫，最大限度地提高展會(huì)知名度，吸引采購團(tuán)和市民前來參加。 <br> <br>　　消費(fèi)展?jié)u熱鵬城 <br> <br>　　據(jù)記者了解，本月以及元月初，在深圳體育館、會(huì)展中心、寶安體育中心等地，還將有多場(chǎng)“購物展”陸續(xù)舉行。消費(fèi)類展會(huì)已從電子展、鐘表展、機(jī)械展、珠寶展等專業(yè)性中脫穎而出，涌現(xiàn)了如“時(shí)尚冬季”購物展、深圳茶博會(huì)、招行ＶＩＰ客戶時(shí)尚購物展、深圳商報(bào)留學(xué)移民展等成熟展會(huì)并往品牌化方向發(fā)展。 <br> <br>　　業(yè)內(nèi)人士分析認(rèn)為，深圳是會(huì)展行業(yè)的沃土，憑借產(chǎn)業(yè)優(yōu)勢(shì)，服裝、鐘表、珠寶、電子、安防、光電等不少專業(yè)展已成為全國老大、行業(yè)老大。而擁有1400萬年輕人口的深圳，消費(fèi)類展會(huì)將在今后國家拉動(dòng)內(nèi)需的大背景下，從“五一”到“十一”、從年末到初春遍地開花，并依靠著深圳旅游環(huán)境和購物環(huán)境的優(yōu)勢(shì)迅速發(fā)展壯大。 <br> <br>　　會(huì)展專家認(rèn)為，深圳“消費(fèi)展”展會(huì)數(shù)量越多，規(guī)模越大，展會(huì)的標(biāo)準(zhǔn)、規(guī)則、監(jiān)管的難度將越大；如何在安全、知識(shí)產(chǎn)權(quán)、展品質(zhì)量等方面把好關(guān)，也給組展單位提出新的課題。</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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