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廣州車(chē)展千萬(wàn)元豪車(chē)遭搶購(gòu) 富二代成主要購(gòu)買(mǎi)力

時(shí)間:2009-11-27   

好展會(huì)網(wǎng)  車(chē)展專(zhuān)題車(chē)展開(kāi)幕兩天,“老廣”們就“搶著”買(mǎi)下了總價(jià)超千萬(wàn)元的頂級(jí)豪華車(chē)!“老廣”們對(duì)豪車(chē)的鐘愛(ài)之情,在今年的廣州車(chē)展顯現(xiàn)的淋漓盡致。 <br> <br>  記者昨天走訪廣州車(chē)展現(xiàn)場(chǎng)發(fā)現(xiàn),僅僅經(jīng)歷了一天的專(zhuān)業(yè)觀眾日就體現(xiàn)了其“專(zhuān)業(yè)性”,但截止到昨天傍晚,記者了解到廣州車(chē)展目前已經(jīng)有車(chē)售出有勞斯萊斯、法拉利、瑪莎拉蒂、蘭博基尼等頂級(jí)豪車(chē),成交價(jià)已經(jīng)突破千萬(wàn),而選購(gòu)它們的不是一般意義上的“成功人士”,著裝新潮、打扮入時(shí)的富二代成為了購(gòu)買(mǎi)主力軍。 <br> <br>  神秘中年夫婦“秒殺”賓利豪華車(chē) <br> <br>  昨天中午,記者在賓利展臺(tái)看到,一對(duì)神秘夫婦在賓利展臺(tái)內(nèi)仔細(xì)看車(chē)之后,便與現(xiàn)場(chǎng)的銷(xiāo)售人員談車(chē)論價(jià),火速定下了一款心儀的賓利新款車(chē)。 <br> <br>  賓利展銷(xiāo)工作人員不愿透露詳細(xì)情況但告訴記者說(shuō),“僅僅兩天,我們的四臺(tái)展車(chē)都已經(jīng)被客戶預(yù)訂了?!鳖A(yù)訂的4臺(tái)車(chē)都是價(jià)格在300萬(wàn)元以上的車(chē)型,分別為售價(jià)398萬(wàn)元的賓利GTSpeed和338萬(wàn)元的飛馳。 <br> <br>  類(lèi)似賓利車(chē)火爆銷(xiāo)售的情況,在位于3.1館的豪華車(chē)展廳里并不鮮見(jiàn)。記者注意到,豪華車(chē)展展館3.1館成為了連日兩天來(lái)人流最為擁擠的展館。據(jù)現(xiàn)場(chǎng)參展商介紹,在媒體日上先期亮相的頂級(jí)豪華車(chē),包括賓利、保時(shí)捷、瑪莎拉蒂、凱迪拉克在內(nèi)的高價(jià)豪華車(chē)到昨天已有多輛被提前搶購(gòu)。到昨天下午,售價(jià)273萬(wàn)的亞洲首發(fā)車(chē)保時(shí)捷911TurboCariolet也已經(jīng)售出,瑪莎拉蒂兩天來(lái)也有7臺(tái)高級(jí)跑車(chē)被預(yù)訂。 <br> <br>  經(jīng)濟(jì)型車(chē)打優(yōu)惠牌吸引觀眾 <br> <br>  與豪華車(chē)不同的是,車(chē)展對(duì)于大部分汽車(chē)品牌來(lái)說(shuō),是提高知名度和提高銷(xiāo)量的最佳時(shí)機(jī)?!?a href='http://www.kaocom.com.cn/project/%E8%BD%A6%E5%B1%95.html' target='_blank'>車(chē)展上不能賣(mài)車(chē),但是我們可以把客戶吸引到店里面來(lái)?!币黄S田本地一位經(jīng)銷(xiāo)商如是說(shuō),上周廣州十五家一汽豐田店開(kāi)會(huì)“備戰(zhàn)”廣州車(chē)展。 <br> <br>  記者留意到,與豪華車(chē)的優(yōu)惠讓利活動(dòng)較少的情況不同,很多經(jīng)濟(jì)型家用轎車(chē)在展臺(tái)都推出了車(chē)展特別促銷(xiāo)政策,如奇瑞:在廣州車(chē)展期間購(gòu)買(mǎi)奇瑞QQme贈(zèng)送折合8000元的購(gòu)車(chē)禮包;旗云車(chē)型開(kāi)展大促銷(xiāo),全系優(yōu)惠額度高達(dá)5000元現(xiàn)金,創(chuàng)出4.48萬(wàn)價(jià)格新低。經(jīng)銷(xiāo)商表示,近期部分奇瑞車(chē)型的價(jià)格已經(jīng)接近底價(jià),特別優(yōu)惠政策是為了車(chē)展而備。 <br> <br>  其余自主品牌反應(yīng)也不慢,比亞迪部分車(chē)型也有不少促銷(xiāo)優(yōu)惠,如現(xiàn)在購(gòu)買(mǎi)比亞迪F3R金鉆版,則可免除購(gòu)置稅、價(jià)值950元的交強(qiáng)險(xiǎn)及上牌費(fèi)用,總共價(jià)值大概為5000元。長(zhǎng)城經(jīng)銷(xiāo)商也為炫麗購(gòu)買(mǎi)者提供4000元左右的現(xiàn)金優(yōu)惠。 <br> <br>  豪華車(chē)成熱銷(xiāo)超500萬(wàn)元頂級(jí)豪車(chē)最受捧 <br> <br>  每屆車(chē)展都會(huì)出現(xiàn)頂級(jí)豪車(chē)被搶購(gòu)的場(chǎng)面,2009廣州車(chē)展的豪華車(chē)搶購(gòu)來(lái)得更快。 <br> <br>  在捷豹展區(qū)二層購(gòu)車(chē)洽談區(qū),五六張圓桌都坐滿了想要購(gòu)車(chē)的人。捷豹工作人員介紹說(shuō),開(kāi)幕式以來(lái)每天都有很多人爭(zhēng)著想要購(gòu)買(mǎi)包括捷豹新XJ在內(nèi)豪車(chē),由于需要購(gòu)買(mǎi)捷豹豪車(chē)的買(mǎi)主得先在入口處登記預(yù)約,進(jìn)入展區(qū)預(yù)訂或購(gòu)買(mǎi)捷豹的買(mǎi)主需要等待大概一個(gè)小時(shí)。 <br> <br>  而凱迪拉克展臺(tái)的工作人員介紹,新款CTS在前日媒體日剛上市就已有人購(gòu)買(mǎi),從開(kāi)幕式到昨天兩天時(shí)間,已經(jīng)售出賣(mài)出了4臺(tái)。 <br> <br>  記者在現(xiàn)場(chǎng)觀察到,對(duì)于一些平日難見(jiàn)得到的頂級(jí)豪華車(chē),前來(lái)觀車(chē)的“老廣”們顯得有些愛(ài)不釋手,擁擠在車(chē)前不停的拍照試駕、詢問(wèn)車(chē)情。據(jù)了解,今年在廣州車(chē)展扎堆推出的70余款新車(chē)中,包括了如邁巴赫、法拉利、保時(shí)捷、賓利、勞斯萊斯、蘭博基尼這些世界名車(chē)的加盟,其中,500萬(wàn)元以上的豪車(chē)就有十余輛。如售價(jià)800萬(wàn)以上的邁巴赫62,全球限量發(fā)行350輛的蘭博基尼超級(jí)跑車(chē),售價(jià)638萬(wàn)的勞斯萊斯幻影6.7加長(zhǎng)版,以及售價(jià)550萬(wàn)以上的賓利GT超級(jí)跑車(chē)等。 <br> <br>  盡管廣州車(chē)展才開(kāi)幕兩天,但“老廣”們對(duì)豪車(chē)的鐘愛(ài)之情可見(jiàn)一斑。記者從多個(gè)汽車(chē)廠商了解到,截止到昨天傍晚,廣州車(chē)展目前已經(jīng)有車(chē)售出有勞斯萊斯、法拉利、瑪莎拉蒂、蘭博基尼等頂級(jí)豪車(chē)。</span><br> &nbsp; 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