2009商贏之道——“家紡實(shí)戰(zhàn)講座”28日于南通舉辦

【好展會(huì)網(wǎng)  紡織面輔料專題】 由南通市經(jīng)濟(jì)貿(mào)易委員會(huì)、南通市家紡行業(yè)商會(huì)、勵(lì)展華博展覽（深圳）有限公司聯(lián)合主辦，《銷售與市場(chǎng)》禮品版承辦的“2009商贏之道——家紡行業(yè)國內(nèi)市場(chǎng)拓展探討”大型巡回實(shí)戰(zhàn)講座將于2009年3月28日在世界第三大家紡中心——--江蘇南通的通州市舉辦，南通市市政府相關(guān)領(lǐng)導(dǎo)、家紡行業(yè)商會(huì)負(fù)責(zé)人、行業(yè)專家、南通市家紡企業(yè)代表將出席本次論壇。 <br> <br>2008年11月份，中國進(jìn)出口從10月份同比增長17.6%急速下降到負(fù)9%，12月份為負(fù)增長11.1%。受國際金融危機(jī)的影響，生產(chǎn)加工型企業(yè)遇到了改革開放以來最嚴(yán)峻的挑戰(zhàn)。相關(guān)數(shù)據(jù)顯示，美國第四季度GDP同比下滑3.8%；日本2009年的經(jīng)濟(jì)將為二戰(zhàn)后的最惡劣狀態(tài)，增長預(yù)期為負(fù)2.9%。歐元區(qū)經(jīng)濟(jì)同樣不可避免地發(fā)生經(jīng)濟(jì)下滑，國內(nèi)以出口為主的企業(yè)正遭遇前所未有的困難，為了幫助企業(yè)早日化解金融危機(jī)的影響，在危難中把握機(jī)遇，勵(lì)展華博展覽（深圳）有限公司特聯(lián)合中國重點(diǎn)輕工業(yè)生產(chǎn)基地的政府及協(xié)會(huì)，邀請(qǐng)國內(nèi)頂級(jí)營銷專家，為企業(yè)分析國內(nèi)市場(chǎng)現(xiàn)狀，針對(duì)產(chǎn)品設(shè)計(jì)、品牌塑造、渠道管理等問題出主意想辦法，幫助企業(yè)走出困境，迎接機(jī)遇。 <br> <br>作為中國國內(nèi)最大的禮品展主辦方—?jiǎng)?lì)展華博一直以來致力于國內(nèi)市場(chǎng)，在出口市場(chǎng)遭受打擊的情況下，引導(dǎo)出口型企業(yè)將目光投向國內(nèi)市場(chǎng)，開拓新渠道，增強(qiáng)了市場(chǎng)抗風(fēng)險(xiǎn)能力，市場(chǎng)份額不降反升，在2008年10月底閉幕的深圳禮品展上，出現(xiàn)了購銷兩旺的趨勢(shì)，勵(lì)展華博成功地引導(dǎo)客戶轉(zhuǎn)向國內(nèi)市場(chǎng)，充分發(fā)揮了行業(yè)領(lǐng)頭羊的作用，展會(huì)上新品紛呈，企業(yè)合力抱團(tuán)，共迎挑戰(zhàn)。南京泰誓、北京怡蓮、上海海瀾、上海金不換、北京可欣陽光、南京芳恩、桐鄉(xiāng)華納斯、上海依露蓮、深圳聯(lián)創(chuàng)好運(yùn)來等家紡企業(yè)共同展現(xiàn)“禮品家紡”的洋洋大觀，南通家紡企業(yè)的集體亮相更是成為展會(huì)引人注目的焦點(diǎn)，杉杉集團(tuán)獨(dú)資--南通金杉開創(chuàng)實(shí)力家紡企業(yè)轉(zhuǎn)向國內(nèi)禮品市場(chǎng)的成功案例，現(xiàn)場(chǎng)與中國電信深圳公司達(dá)成600萬元的合作項(xiàng)目。 <br> <br>作為勵(lì)展華博大型巡回實(shí)戰(zhàn)講座的首站，南通市是家紡產(chǎn)業(yè)集群，生產(chǎn)銷售基地，金融危機(jī)的到來令行業(yè)經(jīng)受嚴(yán)峻考驗(yàn)，此次活動(dòng)志在幫助家紡企業(yè)更好地整合資源，優(yōu)化內(nèi)銷渠道，打造企業(yè)的核心競(jìng)爭(zhēng)力，共迎暖春的到來。論壇將邀請(qǐng)中國第一品牌教練----王漢武先生擔(dān)任主講，王漢武歷任全球第一品牌----可口可樂銷售經(jīng)理、法國達(dá)能集團(tuán)高級(jí)品牌經(jīng)理人，擔(dān)任過美國百威公司等3家世界500強(qiáng)企業(yè)高管，作為一位實(shí)戰(zhàn)派營銷專家，將就家紡企業(yè)國內(nèi)市場(chǎng)運(yùn)作的六大誤區(qū)進(jìn)行解析，講述怎樣以品牌戰(zhàn)略積極開拓國內(nèi)市場(chǎng)，進(jìn)行渠道突破。 <br>據(jù)悉，勵(lì)展華博將繼續(xù)前往浙江日用品基地，福建陶瓷基地等全國輕工業(yè)基地巡回舉辦講座，攜手當(dāng)?shù)仄髽I(yè)開拓國內(nèi)市場(chǎng)，把握機(jī)遇，再創(chuàng)輝煌。 <br> <br>詳細(xì)信息請(qǐng)?jiān)L問勵(lì)展華博網(wǎng)站：www.reedhuabo.com</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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