山東會(huì)展業(yè)：“冷熱交替”下的新拐點(diǎn)

【好展會(huì)網(wǎng)】 在全球經(jīng)濟(jì)危機(jī)加重的大形勢(shì)下，國(guó)內(nèi)各大企業(yè)紛紛采取收縮戰(zhàn)略，以求減少負(fù)擔(dān)，保存實(shí)力，讓企業(yè)在金融危機(jī)的冰凍期輕裝“冬眠”。而一度熱鬧的會(huì)展業(yè)在稍顯冷靜的經(jīng)濟(jì)環(huán)境中，就像遭遇了當(dāng)頭一瓢冷水，山東亦不例外。在危機(jī)面前做好“過(guò)冬”的準(zhǔn)備，然后抓住中央提振內(nèi)需的機(jī)遇加強(qiáng)“爭(zhēng)暖”的努力，山東省貿(mào)促會(huì)會(huì)長(zhǎng)劉方會(huì)表示，對(duì)會(huì)展業(yè)來(lái)說(shuō)，2009年將是值得期待的一年。 <br> <br>　　平穩(wěn)過(guò)渡中堅(jiān)定信心 <br> <br>　　會(huì)展業(yè)雖然屬于第三產(chǎn)業(yè)，但所涉及的內(nèi)容主要是第一產(chǎn)業(yè)和第二產(chǎn)業(yè)的經(jīng)濟(jì)實(shí)體，而這些企業(yè)在金融危機(jī)的壓力下，紛紛削減開(kāi)支，包括壓縮參展費(fèi)用，會(huì)展業(yè)受到直接波及。來(lái)自于山東省會(huì)展業(yè)協(xié)會(huì)的數(shù)據(jù)顯示，2008年山東省共舉辦經(jīng)貿(mào)類展覽會(huì)392個(gè)，2000個(gè)以上展位的展覽會(huì)有16個(gè)，1000—2000個(gè)展位的展覽會(huì)有9個(gè)，全國(guó)巡回展有3個(gè)。辦展數(shù)量和收益較之往年有明顯回落。 <br> <br>　　山東省會(huì)展業(yè)協(xié)會(huì)組織者專業(yè)委員會(huì)負(fù)責(zé)人王鈺認(rèn)為，除了金融危機(jī)的外部環(huán)境影響之外，山東會(huì)展業(yè)起步晚、辦展軟環(huán)境相對(duì)落后以及組展企業(yè)規(guī)模小、抗風(fēng)險(xiǎn)能力不足也是主要原因?！耙粋€(gè)成功的會(huì)展項(xiàng)目，即需要當(dāng)?shù)睾玫漠a(chǎn)業(yè)基礎(chǔ)作為支撐，又在形式上需要整個(gè)城市來(lái)承載，城市辦展環(huán)境的優(yōu)劣，將對(duì)項(xiàng)目的成敗起著至關(guān)重要的作用?！蓖踱曄Ｍ綎|省政府能夠設(shè)立一個(gè)專門的機(jī)構(gòu)，密切關(guān)注、研究、解決會(huì)展業(yè)發(fā)展過(guò)程中的系列問(wèn)題，從戰(zhàn)略高度上引領(lǐng)會(huì)展業(yè)的發(fā)展。 <br> <br>　　對(duì)于2009年的會(huì)展業(yè)發(fā)展形勢(shì)，山東省會(huì)展業(yè)協(xié)會(huì)給出了一個(gè)比較保守的估計(jì)，將基本與2008年持平，或略有變化，幅度應(yīng)在5%—10%之內(nèi)。山東會(huì)展業(yè)有望在金融危機(jī)中實(shí)現(xiàn)平穩(wěn)過(guò)渡。 <br> <br>　　金融危機(jī)的步步緊逼雖然讓人心情沉重，但也有不少人對(duì)山東會(huì)展業(yè)前景保持樂(lè)觀，山東國(guó)際會(huì)展管理有限公司的總經(jīng)理何元清便是其中之一。 <br> <br>　　“發(fā)展會(huì)展業(yè)需要有雄厚的產(chǎn)業(yè)基礎(chǔ)和良好的投資環(huán)境，2008年，在國(guó)內(nèi)外經(jīng)濟(jì)運(yùn)行困難加劇的環(huán)境下，山東GDP首次突破3萬(wàn)億元，同比增長(zhǎng)12.1%，已連續(xù)17年保持兩位數(shù)增長(zhǎng)，為會(huì)展業(yè)的發(fā)展提供了堅(jiān)實(shí)的經(jīng)濟(jì)基礎(chǔ)；其次，堅(jiān)實(shí)的經(jīng)濟(jì)基礎(chǔ)為山東創(chuàng)造了穩(wěn)定的市場(chǎng)基礎(chǔ)，山東人均GDP達(dá)到33083元，人均可支配收入16305元，人口9000多萬(wàn)。作為農(nóng)業(yè)大省，工業(yè)基礎(chǔ)雄厚，市場(chǎng)空間無(wú)限，為會(huì)展業(yè)的發(fā)展提供了穩(wěn)固的市場(chǎng)基礎(chǔ)。再者，山東省17個(gè)地市都建有設(shè)施較為完善的展覽場(chǎng)館，擁有自身相對(duì)比較成熟的展會(huì)題材，展會(huì)的市場(chǎng)化、法制化、專業(yè)化和國(guó)際化水平在提高，會(huì)展人的專業(yè)素質(zhì)和專業(yè)技能也在進(jìn)步?！焙卧逡恢痹趶?qiáng)調(diào)基礎(chǔ)。 <br> <br>　　新拐點(diǎn)前自我提升 <br> <br>　　山東省政府日前下發(fā)了《省政府辦公廳關(guān)于加快會(huì)展業(yè)發(fā)展促進(jìn)會(huì)展消費(fèi)的通知》，要求“各級(jí)政府要把會(huì)展業(yè)作為擴(kuò)大內(nèi)需、開(kāi)拓市場(chǎng)的重要手段，抓緊研究制定政策措施，扶持其加快發(fā)展”，并作出詳細(xì)工作部署，這無(wú)疑給危機(jī)中的山東會(huì)展業(yè)打了一針強(qiáng)心劑。 <br> <br>　　與旅游業(yè)、房地產(chǎn)業(yè)并稱為21世紀(jì)三大無(wú)煙產(chǎn)業(yè)的會(huì)展業(yè)，有著對(duì)信息流、技術(shù)流、商品流和人才流的巨大聚集效應(yīng)，在拉動(dòng)消費(fèi)、擴(kuò)大就業(yè)、促進(jìn)對(duì)外交流與合作、加強(qiáng)工貿(mào)結(jié)合、提升城市化服務(wù)功能等方面也有強(qiáng)力催化作用，特別是其對(duì)相關(guān)產(chǎn)業(yè)帶來(lái)1∶10的拉動(dòng)作用，在當(dāng)前需求下降、銷售不暢、經(jīng)濟(jì)增長(zhǎng)滯緩的形勢(shì)下，足以讓急于啟動(dòng)內(nèi)需的政府眼前一亮。對(duì)山東來(lái)講，今年一批涉及綠色能源、節(jié)能環(huán)保、基礎(chǔ)建設(shè)、裝備機(jī)械、交通物流和高新技術(shù)等領(lǐng)域的展會(huì)將得到重視。會(huì)展企業(yè)在深耕細(xì)作優(yōu)勢(shì)展會(huì)項(xiàng)目的同時(shí)，通過(guò)多元化經(jīng)營(yíng)來(lái)提高自身的競(jìng)爭(zhēng)力，并由競(jìng)爭(zhēng)走向競(jìng)合，整合同類展會(huì)項(xiàng)目、用大展帶小展、用成熟展帶新展等運(yùn)作模式將應(yīng)運(yùn)而生，“同質(zhì)展會(huì)”等不良現(xiàn)象將得到有效遏制。 <br> <br>　　劉方會(huì)分析，會(huì)展項(xiàng)目的國(guó)際化和專業(yè)化仍是制約山東省會(huì)展業(yè)發(fā)展的瓶頸，但一些企業(yè)已經(jīng)開(kāi)始有計(jì)劃地引進(jìn)來(lái)、走出去?！?008年4月10日—12日，青島海名國(guó)際會(huì)展有限公司與香港雅式展覽服務(wù)有限公司在青島國(guó)際會(huì)展中心共同主辦的第九屆中國(guó)(青島)國(guó)際紡織工業(yè)展覽會(huì)，是山東省民營(yíng)會(huì)展企業(yè)第一個(gè)在會(huì)展項(xiàng)目上進(jìn)行國(guó)際化合作的有益嘗試。而一些比較大的組展企業(yè)，諸如丞華集團(tuán)、濟(jì)南中貿(mào)展覽有限公司、青島海名國(guó)際會(huì)展有限公司等已經(jīng)走出本省辦展?！痹诮鹑谖C(jī)之后的新一輪整合期，山東會(huì)展企業(yè)辦展理念的悄然改變也必將推動(dòng)其搶占更高的發(fā)展陣地。（侯美麗）</span><br> &nbsp; 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