關(guān)于會(huì)展項(xiàng)目發(fā)展的研究

【好展會(huì)網(wǎng)】 任何事情總是從無到有，從有到好到大的時(shí)間發(fā)展階段。會(huì)展作為一個(gè)產(chǎn)業(yè)同樣不會(huì)例外。那么會(huì)展業(yè)里每個(gè)項(xiàng)目的發(fā)展是否相同，有沒有共同點(diǎn)呢！顯然有一定的發(fā)展規(guī)律的。一般的會(huì)展項(xiàng)目都要經(jīng)過以下幾個(gè)階段，或者以下幾個(gè)階段交叉經(jīng)過。 <br> <br>第一個(gè)階段是會(huì)展項(xiàng)目培育階段，就像孩子一樣從小培育，才能活下去，才能活好，等長大了才能自立，才能成才。會(huì)展項(xiàng)目的這一階段主要是投資，這一周期有可能是2年，也有可能是5年，甚至更長！這一階段又可分為以下4個(gè)階段： <br> <br>1.“一錘定音”。這一階段一般就是會(huì)展項(xiàng)目的創(chuàng)立之年。一定要集所有財(cái)力、物力、人力、關(guān)系、媒體、會(huì)展項(xiàng)目所在行業(yè)的領(lǐng)袖企業(yè)、會(huì)展項(xiàng)目所在行業(yè)的大的用戶企業(yè)為整個(gè)會(huì)展項(xiàng)目服務(wù)。第一年就一炮打紅，為第二年創(chuàng)立良好的開頭。這是會(huì)展項(xiàng)目良性循環(huán)初始的階段。然而也有不少公司小打小鬧、通過欺詐哄騙等手段撈一把就走的，這種公司這種人是不會(huì)做大做強(qiáng)，更不會(huì)成功的！ <br> <br>2.補(bǔ)充完善，再創(chuàng)輝煌。無論第一屆多么成功，總有不完善的地方，總有需要補(bǔ)充修改的地方，這時(shí)要反復(fù)翻閱、啄磨、研究去年的總結(jié)，查漏補(bǔ)缺。另外根據(jù)去年的統(tǒng)計(jì)數(shù)字（包括參展商數(shù)量、觀眾數(shù)量、成交數(shù)量、展會(huì)規(guī)模、國際比例等，對于一些抽象的考核標(biāo)準(zhǔn)要用有形的辦法量化，如展會(huì)檔次，客戶滿意情況，展會(huì)影響力等通過采訪調(diào)查、問卷調(diào)查等方式量化）確定今年的對應(yīng)目標(biāo)數(shù)字，并想盡一切辦法完成這一目標(biāo)。這是會(huì)展項(xiàng)目良性循環(huán)跟進(jìn)的階段。 <br> <br>3.增強(qiáng)影響力、加強(qiáng)口碑宣傳，形成良性循環(huán)。這是會(huì)展項(xiàng)目良性循環(huán)的深入階段。這一階段要與主協(xié)辦單位、媒體機(jī)構(gòu)搞好關(guān)系，搞好宣傳。有了前兩屆展會(huì)好的品質(zhì)、口碑，再加上強(qiáng)有力的宣傳，實(shí)際上就是展會(huì)項(xiàng)目的品牌。 <br> <br>第二個(gè)階段是廣交朋友、多方合作階段。這一階段應(yīng)該把眼光看的更高、更廣。如果說第一個(gè)階段主要還是國內(nèi)，那么第二個(gè)階段應(yīng)該是內(nèi)外兼顧，齊頭并進(jìn)。 <br> <br>1.與國內(nèi)外舉辦同類會(huì)展項(xiàng)目的展覽公司或相關(guān)單位合作。或資源共享、或提供平臺(tái)；或合多為一、或同期舉辦；或相互代理、或添加活動(dòng)提高檔次。 <br> <br>2.與國內(nèi)外媒體機(jī)構(gòu)合作。媒體是展會(huì)項(xiàng)目的第三方嘴、眼、耳。媒體以其獨(dú)特的功能，往往能使項(xiàng)目運(yùn)作事半功倍。所以辦展的團(tuán)體一定要重視媒體的作用。一個(gè)人用嘴直接說和一個(gè)人用揚(yáng)聲器說，效果是明顯有差距的。也有不少公司知道媒體的重大作用，而是利用媒體嚴(yán)重歪曲事實(shí)，有一說百，最后只能是辦起石頭砸自己的腳！ <br> <br>3.與會(huì)展項(xiàng)目所在行業(yè)的知名團(tuán)體或人士合作。這一合作方式主要功能是增加會(huì)展項(xiàng)目的內(nèi)容，提高會(huì)展項(xiàng)目的檔次。比如汽車展，汽車行業(yè)協(xié)會(huì)在會(huì)展項(xiàng)目現(xiàn)場搞上一場年會(huì)或者研討會(huì)等，汽車展就會(huì)更豐富，更能吸引行業(yè)的高層人士到會(huì)。 <br> <br>4.與其他任何能夠幫助會(huì)展項(xiàng)目成長的團(tuán)體或人士合作。 <br> <br>第三個(gè)階段是專業(yè)操作，服務(wù)外包階段。這一階段是會(huì)展項(xiàng)目運(yùn)作的最高級階段。組織單位把招展、招商、運(yùn)輸、接待、食宿、旅游、搭建等全部包給專業(yè)團(tuán)體單位，自己只負(fù)責(zé)主辦、協(xié)辦、媒體、支持等單位之間的協(xié)調(diào)、溝通工作。目前，博鰲亞洲論壇、廣交會(huì)等就達(dá)到了這個(gè)階段。 <br> <br>會(huì)展項(xiàng)目運(yùn)作是個(gè)龐大的系統(tǒng)工程，只有橫向、縱向、空間上都看到了，才有利于會(huì)展項(xiàng)目的長期發(fā)展。 <br> <br>作者：青島博奧展覽有限公司林奇</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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